Unit Publicists
Pro unit publicists creating compelling publicity content for your Canadian \t\t\t\t\t\tproduction.
Here is how this works in practice. A unit publicist manages the press and publicity activities associated with a film production, creating press materials, setting up set visits, and creating media coverage during production. In Canada, publicists handle the local Canadian media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both North American and global audiences.
Here is the short of it. Through NeedAFixer, we connect you with Canadian unit publicists who know how to create meaningful media attention for shoots of each scale. Our network has pros in Toronto and Vancouver, Montreal, Calgary, and Ottawa, skilled in managing press campaigns for features, series, and branded content shooting across Canada.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Canada's varied filming locations, from Toronto to Vancouver, Montreal, Calgary, and Ottawa.
02.
North American Media Network
Unit publicists with set up relationships across Canadian and North American media. They know the needs of North American outlets as well as global studios and streamers.
03.
Media Relationships
Set up relationships with Canadian and global entertainment media. We help secure coverage and manage press access effectively for shoots in Canada.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists know spoiler sensitivity and content control on Canadian sets.
On Location
Press-junket coordination, EPK delivery and bilingual EN/FR media relations across Canada
Here is how the work lines up. Unit publicity in Canada is a discipline shaped by ICA (Institute of Communication Agencies) trade-body partnerships, festival-season press junkets concentrated around TIFF in Toronto, Hot Docs in Toronto, VIFF in Vancouver, Festival du nouveau cinéma in Montreal and Banff World Media Festival, and the bilingual EN/FR press-kit production cycle that shoots delivering into both Anglophone and Francophone Canadian markets — and the wider global streaming and theatrical channels — fully need. The unit publicists on our roster come from agency-side backgrounds and in-house studio publicity teams.
Here is what that looks like on the ground. They hold press partnerships across The Globe and Mail, Toronto Star, National Post, Maclean's, La Presse, Le Devoir, Vancouver Sun, Montreal Gazette and Calgary Herald, plus the broadcast tier at CBC, Radio-Canada, CTV and Global, the trade press at Playback, Realscreen and Cartt, and the entertainment-press relationships that global studios and streamers like Netflix, Amazon MGM, Disney, Apple TV+, Paramount+ and Crave depend on for Canadian-shot tentpole coverage. They produce EPK packages, unit-photography stills decks, behind-the-scenes featurettes and director-cast interview reels in both English and French.
Here is how the picture comes together. On the ground, our Canadian unit publicists handle the press-junket lineage of Schitt's Creek, The Boys, Star Trek Discovery, Dune Part Two, Murdoch Mysteries, Heartland, The Handmaid's Tale and the major Canadian streaming-tentpole catalogue, lining up set visits during principal photography at Pinewood Toronto, Cinespace Toronto and Vancouver, Vancouver Film Studios, Bridge Studios, MELS Studios Montreal and Calgary Film Centre, plus regional bases shoots build around Halifax, Winnipeg and the Yukon.
Here is what we have to work with. They manage social-media and influencer-partnership relationships with creators including Lilly Singh in Toronto. The LinusTechTips Vancouver tech-creator network, run Indigenous-press partnerships through the Indigenous Screen Office and APTN that shoots filming on First Nations, Métis and Inuit area need for community-buy-in coverage, and set up bilingual EN/FR press-conference logistics at TIFF, VIFF, Hot Docs and Festival du nouveau cinéma. We match unit publicists based on title profile, language coverage (English-only, bilingual EN/FR), prior streaming-tentpole credits and the press-relationship depth each Canadian production needs across Toronto, Vancouver, Montreal and the regional hubs.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in Canada?
Here is the breakdown. The unit publicist manages all publicity activities during production in Canada. This has setting up unit photography, producing EPK content, managing press relations with Canadian and global media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits mostly have cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Canada, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we give skilled unit photographers who capture production stills, behind-the-scenes visuals, cast portraits, and location photography across Canada. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Canadian set?
Yes, we manage all aspects of press set visits in Canada including scheduling, logistics, talent availability, access control, and making sure visits don't disrupt production. We set up with studio/distributor publicity as needed.
How do you handle content approval?
We set up approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual needs and production sensitivities.
Do you work with international press?
Yes, our Canadian unit publicists have experience with global media and set up with publicity teams worldwide. They bridge Canadian media and global press, managing coverage across many areas.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity needs and we'll give skilled \t\t\t\t\t\tpublicists.