Unit Publicists
Professional unit publicists creating compelling publicity content for your Canadian production.
A unit publicist manages the press and publicity activities associated with a film production, creating press materials, coordinating set visits, and generating media coverage during production. In Canada, publicists navigate the local Canadian media landscape, building relationships with entertainment journalists and crafting narratives that resonate with both North American and international audiences.
Through NeedAFixer, we connect you with Canadian unit publicists who understand how to generate meaningful media attention for productions of every scale. Our network includes professionals in Toronto and Vancouver, Montreal, Calgary, and Ottawa, experienced in managing press campaigns for features, series, and branded content shooting across Canada.
ACT 01
Capabilities
Complete Publicity Services
From unit photography to press relations, our publicists deliver the content and coordination your marketing needs.
01
Unit Photography
- Still photography
- Behind-the-scenes
- Cast portraits
- Location coverage
- Social media content
Visual Documentation
02
EPK Production
- Cast interviews
- Director features
- B-roll capture
- Making-of content
- Press materials
Press Kit Creation
03
Press Relations
- Media coordination
- Set visits
- Press releases
- Interview scheduling
- Story placement
Media Management
04
Content Control
- Image approval
- Spoiler protection
- Asset management
- Release coordination
- Archive creation
Asset Protection
ACT 02
Why Us
Why Choose Our Unit Publicists
01.
Quality Visual Content
Skilled unit photographers capturing compelling stills and behind-the-scenes content across Canada's diverse filming locations, from Toronto to Vancouver, Montreal, Calgary, and Ottawa.
02.
North American Media Network
Unit publicists with established relationships across Canadian and North American media. They understand the needs of North American outlets as well as international studios and streamers.
03.
Media Relationships
Established relationships with Canadian and international entertainment media. We help secure coverage and manage press access effectively for productions shooting in Canada.
04.
Discretion & Control
Protecting production confidentiality while creating publicity assets. Our publicists understand spoiler sensitivity and content control on Canadian sets.
ACT 03
FAQ
Publicity Expertise
What does a unit publicist do in Canada?
The unit publicist manages all publicity activities during production in Canada. This includes coordinating unit photography, producing EPK content, managing press relations with Canadian and international media, organising set visits, and creating press materials that support the film's marketing.
What's included in EPK production?
Electronic Press Kits typically include cast and filmmaker interviews, behind-the-scenes footage, b-roll of production in Canada, featurettes on key aspects of the production, and other video content for press and marketing use.
Do you provide unit photographers?
Yes, we provide experienced unit photographers who capture production stills, behind-the-scenes imagery, cast portraits, and location photography across Canada. They work discreetly on set while producing high-quality visual content.
Can you coordinate press visits to our Canadian set?
Yes, we manage all aspects of press set visits in Canada including scheduling, logistics, talent availability, access control, and ensuring visits don't disrupt production. We coordinate with studio/distributor publicity as needed.
How do you handle content approval?
We establish approval workflows with production and key talent representatives. All images and content go through appropriate approvals before release, respecting contractual requirements and production sensitivities.
Do you work with international press?
Yes, our Canadian unit publicists have experience with international media and coordinate with publicity teams worldwide. They bridge Canadian media and global press, managing coverage across multiple territories.
Related Services
Related Support Roles
ACT 04 — On Set
Need a Unit Publicist?
Tell us about your production's publicity requirements and we'll provide experienced publicists.