Travel & Lifestyle Marketing

Here is how the work lines up. Canada's travel-marketing ecosystem is led by Destination Canada — the Crown corporation behind the long-running 'Keep Exploring' and 'Travel Canada Like a Canadian' campaigns — working alongside provincial DMOs (Destination British Columbia, Destination Ontario, Tourism Quebec, Travel Alberta, Tourism Nova Scotia, Newfoundland and Labrador Tourism, Travel Yukon).

Here is the breakdown. We produce destination films and influencer trips across the highest-yield bucket-list locations: Banff and Jasper National Parks (Moraine Lake's blue glacial water, Lake Louise's Victoria Glacier amphitheatre, Maligne Lake's Spirit Island, Athabasca Glacier on the Icefields Parkway), Niagara Falls and the wider Niagara Wine Region, Toronto's CN Tower and waterfront, Hopewell Rocks' Bay of Fundy 50-foot tide differential in New Brunswick, Cape Breton's Cabot Trail, Newfoundland's Iceberg Alley off Twillingate and Bonavista (May-July season), the Aurora Borealis viewing corridor through Whitehorse Yukon and Yellowknife NWT (September-April), Whistler-Blackcomb, and the Pacific Rim surf coast at Tofino and Long Beach. Our team lines up with each provincial film commission, IRCC visitor-record processing for global creators, and Parks Canada commercial film permits — the largest single permitting workflow on most Canada travel shoots.

Here is what that looks like on the ground. Shoot logistics on Canadian travel campaigns build around seasonal windows the Destination Canada viewers-development team locks years in advance: spring blossoms and Niagara icewine harvest in March, Banff and Whistler ski-season finale in April, Tofino surf and Iceberg Alley in late May through July, prairie canola fields in July, Cape Breton fall colour the second week of October, Yukon and NWT Aurora Borealis chase trips in February-March. RPAS aerials are routed through Transport Canada Advanced Operations certificates with Site Survey filings for any controlled airspace.

Here is how the picture comes together. Parks Canada commercial film permits handle Moraine Lake, Lake Louise, Maligne Lake, Athabasca Glacier, Gros Morne, Pacific Rim, and Cape Breton Highlands National Park work. We supply licensed mountain guides through ACMG (Association of Canadian Mountain Guides) for back-country and glacier filming, Indigenous cultural liaisons where Stoney Nakoda, Mi'kmaq, Wendat, Inuit, or Yukon First Nations protocols apply, and ATV / snowmobile / heli-drop logistics with ops like CMH Heli-Skiing or Alpine Helicopters. Post-prod routes through Toronto colourists at Alter Ego and Saints, Vancouver shops, or Montreal's MELS Post, with deliverables sized for Destination Canada brand portals, YouTube TrueView, Instagram Reels, and OTT pre-roll placements.